Methodology

Research

Casa La Doniccé employs a broad range of diverse research methodologies to produce competitively advantageous insights about consumer markets.

The firm's expertise is drawn upon a rich legacy of academic training in the social sciences combined with a continuous invocation of practical application.

The organization prides itself in its unique ability to maintain this delicate balance between theory and practice—using the same imaginative sense of innovation found in its artistic productions in its performance of the technical procedures of research, and analysis.

Imperative to the value proposition of these proprietary methods is the maintenance of its 360 degree perspective of the social current, a constant implementation of critical hindsight in the forecasting of trends, and a distinct understanding of the principles underscoring the structural framework and cultural constitution of the dynamic consumer market.

“Casa La Doniccé employs a broad range of diverse research methodologies to produce competitively advantageous insights about consumer markets.”

The Way Things Work

Our perpetual goal is to retain a strong knowledge base of the way things work in the market by determining:

What will work
When it will work
Where it will work
Why it will work
How it will work

“Our expertise is drawn upon a rich legacy of academic training in the social sciences combined with a continuous invocation of practical application.”

Qualitative methods

In-Depth Interviews

Focus Groups

Ethnography

Case Studies

Cultural Studies

Historiography

“The organization prides itself in its unique ability to maintain the delicate balance of theory and practice.”

Quantitative Methods

Experimentation

Surveys

Data Mining

Analytics

Content Analysis

Discourse Analysis

Network Analysis

Statistical Analysis

Critical Analysis

Studies

The mastery of these methods is predicated on long term engagement in intense scientific and cultural studies—demonstrating a high level of competency in the understanding of social organization, human symbolism, and consumer markets.

Modern Day Crowds
Akira, S. (2011). Modern Day Crowds: Packs, Units, Mobs and the Construction of Audience and Fan-Base.
Presented at National Communication Association 97th Annual Conference, New Orleans, 2011.

Scent Communication in Quick Service Food Branding
Akira, S. (2009). Scent Communication in Quick Service Food Branding: The Addictive Aroma of French Fries.
Produced as part of a National Science Foundation EDGE-SBE Fellowship

Strategy

Casa La Doniccé uses these advanced methods in order to construct brand identities with lasting integrity, develop marketing strategies with superior planning and execution, and to achieve the distinction necessary to obtain the coveted esteem which all brands seek to establish in their consumer relationships.

These are accomplished through the skilled application of the company's professional services:

Branding & Marketing Strategy

Comprehensive Brand Architecture
Integrated Design Philosophy, Motif, & Trademark Development
Word and Visual Identity Development
Advertising Copy and Creative Design
Content Development
Trend Forecasting
Alternative, Guerrilla, & Grass Roots Promotional Campaign Strategy
Digital Marketing Strategy
Social Media Strategy
Web Design
B2B & B2C Marketing
Cost Accounting and Effects Quantification